LifeDesyn did not begin as a system.
It began as a survival mechanism.
More than twenty-five years ago, in the midst of profound personal and professional turmoil, I found myself searching for something I had relied on my entire life: structure.
At the time, I was navigating the strain of multiple businesses under pressure, family challenges that tested my emotional resilience, and the life-altering responsibility and joy of welcoming a new child into the world. The weight of competing demands—financial, relational, emotional, and existential—made one truth unmistakably clear:
I needed a way to see my life again.
So I retreated to what had always been familiar.
A business plan.
I’ve been an entrepreneur since the age of eight. By eighteen, I was writing business plans not just to organize ideas, but to manage complexity, raise capital, and impose order on uncertainty. Business planning had always helped me move forward when chaos threatened momentum. This time was no different—except for one critical distinction:
This plan wasn’t for a company.
It was for my life.
The process began logically, almost predictably, with financial planning. But it didn’t stay there long.
As I worked through projections and milestones, I quickly realized that financial success alone could not answer the deeper questions I was facing. The plan began to expand—first organically, then intentionally—into other essential dimensions of life:
Spiritual alignment
Relationships and family
Health and physical vitality
Self-esteem and personal identity
What emerged was not just a plan, but a framework—a way of integrating ambition with meaning, achievement with fulfillment.
In 2007, I was introduced to the work of the late Randy Pausch, best known for The Last Lecture. One idea in particular crystallized everything I had been circling intuitively:
“We are our childhood dreams.”
That insight changed the trajectory of my planning forever.


Returning to Childhood Dreams
If we are, in fact, the living expression of our childhood dreams, then fulfillment requires more than goal-setting. It requires remembering.
I began to outline the activities that had always energized me and the rewards that had consistently motivated me to act. These weren’t arbitrary preferences—they were signals. Clues pointing toward who I had always been beneath layers of responsibility, expectation, and adaptation.
At the same time, I sketched what I came to call my “end game”:
How I want to be known when I am gone
What I hope to have built
Who I want to have impacted
What kind of legacy I want to leave behind
This was not an exercise in nostalgia.
It was an act of alignment.
The plan became a bridge—connecting the curiosity and dreams of childhood with a deliberate vision for the future.
As I continued refining the framework, I began studying neuroplasticity and the science of how the brain learns, adapts, and performs. One principle stood out above all others:
If that is true, then clarity is not a luxury—it is a requirement for progress.
The plan evolved again. It became a monument.
A beacon.
My long-term goals now explicitly accounted for my childhood dreams and aspirations, while forcing me to acknowledge and balance competing desires.
The plan reverse-engineered those goals into achievable steps, forming an implementation roadmap that also functioned as an accountability system.
Each version of the plan became a snapshot in time—a testament to personal growth, evolving priorities, and progress toward what truly mattered.
For twenty-five years, I have updated this plan annually—always extending it twenty years into the future. With each revision, I learned more about myself, about trade-offs, and about what fulfillment actually requires.
In recent years, something unexpected happened.
As I began sharing the plan—its structure, logic, and intent—with others, it became clear that this was no longer just a personal document. It was a teaching tool. A framework others could use to design their own lives with the same intentionality they bring to building companies.
That realization led to a decision:
To stop treating the system as private.
To refine it, name it, and share it widely.


LifeDesyn is the result of that decision.
It is the distillation of a 25-year journey—born from pressure, refined through practice, and grounded in the belief that fulfillment is not accidental. It is designed.
LifeDesyn exists to help people:
See their lives clearly
Reconnect with who they have always been
Translate vision into action
And build lives that feel as successful on the inside as they appear on the outside
It is not a static plan.
It is a living system.
One that continues to evolve—just as we do.
Reserve Your Seat.
